Though it is hard to digest, it is a blatant truth that a majority of the people is lazy to read text and rather prefers to watch visual things. This can be cashed on by business people, who want to advertise their products on Craigslist.
Craigslist is bombarded with hundreds of thousands of advertisements every day and a surfer, aimlessly goes through the website. But, to catch the attention of the viewer and stand up from the masses of the aforesaid lazy lot, it is compulsory to use visual things like image ads and to be more precise, clickable image ads.
The trend on the internet, of late, is to make the ad more graphical and animated so that the ad becomes more interactive. Such ads are sure to increase the viewership of the ads and convert them into productive marketing. The consoling factor is, that this trend would continue to be so and increase in the long run.
Moving things always catch the attention and clickable image ads are better because when clickable ads are used, they immediately lead to the website. This helps the viewer to click the ads, intuitively, on looking at the ads as the human tendency is to click to banners which say “click here”. It would be clearly evident from the number of responses that clickable image ads are far more effective.
Another advantage of using clickable image ads is that it is feasible to use them again and again. The text on the ad would not be read by Craigslist and anything can be written there. So, there is no need to write something new every time an ad is placed and hence the same ad can be posted over and over again. This would save a lot of time, effort and money, of course, on the part of the ad poster. If the ads should have a professional look, it is important to post images that are relevant to the ad.
Fundamentally, consumers first shop with their eyes and therefore, the first impressions are very vital. If the chance is lost, there would not be another chance to try and hence, it is wise to make use of the first chance that comes to hand. With so many competitors in the field, clickable image ads gain all the more importance.
The main purpose of advertising on Craigslist is to drive more traffic to the website and the best tool to achieve this, is to use clickable image ads. People who have used clickable image ads have said that it works amazingly well which is a clear testimony to the effect the visuals have on the ads.